Launching special editions of new and existing cars has become a trend to attract more and more customers during the festival season in India, and it really works. Tata Motors is Plans to launch Special Edition variants all its cars. Recently some documents of trademark registration have been leaked according to which Tata Motors has applied for a special edition trademark for all its cars. The new special edition variants will likely be launched during the upcoming festive season.
According to the leaked document, Tata has applied for the trademark under the name Dark and CAMO Special Edition. We have already seen the Harrier Dark Edition, which has been come on the top variants XZ and XZ Plus and was given the Black Exterior Package. The same cosmetic treatment will soon be available to other Tata cars as well, including the upcoming Tata Gravitas. Currently, none of the Tata cars have a black exterior standard. Harrier already comes with Dark edition as an all-black exterior package for the high-spec XZ and XZ+ variants.
The CAMO edition is a new Edition, it is being speculated that many color options can be found in it. The CAMO special edition can be made on the mid variant while the dark edition will be based on the top model. All of these edition variants are unlikely to undergo changes such as mechanical and feature upgrades, except for cosmetic updates. The new special editions could be limited to cosmetic features and are unlikely to get any mechanical or feature upgrades.
Tata plans to launch Gravitas soon, a three-row version of the Harrier. It is speculated that the company can introduce this flagship car during the festival season and it can also be launched with the dark and CAMO edition. It is estimated that they can be expensive by around Rs 20,000 from their regular variants. Tata has also recently launched affordable sunroof variants of Nexon and Harrier.
